taken from the site: http://www.ted.com/speakers/don_norman.html
Norman began his career as an academic, working in psychology and then cognitive science at UCSD. In the mid-'90s, he joined Apple and ended up in their Advanced Technology Group, and later worked for HP, before returning to university life. He's now the co-director of an innovative combined MBA and MEM program (called MMM) at Northwestern University. He's also a cofounder of the usability consultancy Nielsen Norman Group.
"Dr. Norman, a cognitive scientist who is a professor at Northwestern, has been the maestro of gizmos since publishing 'The Design of Everyday Things,' his 1988 critique of VCRs no one could program, doors that couldn't be opened without instructions and other technologies that seemed designed to drive humans crazy."John Tierney, the New York Times"