
Love story in the M.I.A?

After the visit to the Popular Font, it came to a realization that there is a lot more going on in the world than how I had expected it to be. The advertising surprises me to a degree where I find myself to think outside the box of where I originally stand within. This brings a good question to reason myself why I do what I do in art in the first place. I do know that over time art has resolve to a point where teamwork is needed and less is done individually because the idea of visual image has become so important in art. By visiting Popular Font, it has changed my point of view about advertising and of the joy that the principle and element of designs play an important role in art. What I like about Popular Font was how one image is complete through many other artists (teamwork) and how the speaker was talking about coming up with ideas to meet with their client needs and I find that nowadays it’s almost about that. And the greatest challenge I learned from the visit was that making a piece in advertising is about the client’s need and at the same time enjoying ways to create something that is about you. (The ways of making relationship and connecting dots, almost from one art to another.)
My favorite slide from the visit was the “Playskool Kids” for Hasbro. It was really adorabe and I just love hearing about the development they got out of this project and how fun each project were clearly demonstrated and explored. Just the images and not words thing was an expression to the idea of making communication through visual image, and I thought that was clearly examined. (Advertisement always surprise me, especially the way color is used in the advertisement)
Jellyfish are amazing for they are almost role models for engineering, going to the idea of the fluid dynamics. How jellyfish floats why it flows is due to the idea of question the very idea of “how” or “what”. The fluid dynamics was tested and seen in dye water color which appears to be the fluid flow, and isn’t that amazing. I never knew such thing, because apparently the eye is invisible to it because it is transparent.
The concept of the way the jellyfish swims in the water applies to engineering by asking what makes a jellyfish form certain forms, like the currents of swirls, and because of this, engineering is though of ways to build underwater vehicles that do the same thing. Biomimicry really is a new exposure to nature, I’m so surprise because I never knew that just by looking and observing the ways of a creature, you can get inspired and even incorporate almost the same aspect. AMAZING! Nature that is.
It’s a chemical reaction called bioluminescence. Basically what happens is cells in a fireflies tail produce something called Luciferin Enzyme, This enzyme makes a chemical reaction that generates light.
If we were to recreate the chemical process of the firefly, we could make a bioluminescent light bulb. This would save on fossil fuels and be better for the environment. To save on energy people could start breeding fireflies, and keep them in jars around the house.